Privacy policy
Last updated: 27 September 2026
This Privacy Policy explains how MIMI ("we", "us", "our") collects, uses and protects your personal information when you visit or buy from mimiafi.com (the "Store").
Information we collect
- Information you give us: your name, email address, shipping and billing address, phone number (if provided), and any messages you send us.
- Order information: the products you buy, order amounts and order history. Payment card details are handled directly by our payment providers; we do not see or store your full card number.
- Information collected automatically: device and browser information, IP address, pages you view and how you use the Store, collected through cookies and similar technologies.
How we use your information
- To process, fulfil and deliver your orders, and to send order confirmations and shipping updates.
- To respond to your questions and handle refunds, returns and complaints.
- To prevent fraud and keep the Store secure.
- To improve the Store and understand what our customers like.
- To send you marketing emails, only if you have agreed to receive them. You can unsubscribe at any time using the link in any email.
Who we share your information with
We share your information only as needed to run our business:
- Shopify, the platform that hosts our Store.
- Payment providers, to process your payment securely.
- Fulfilment partners and shipping carriers, who pack and deliver your order (they receive your name, address, phone number and the items ordered).
- Analytics and advertising services, if you have allowed cookies for these purposes.
- Authorities, where required by law.
We do not sell your personal information.
Where your information is stored
We are based in Vietnam, and our service providers may store or process your information in other countries, including Canada, the United States, China and Australia. We only use providers that take reasonable steps to protect your information.
Cookies
We use cookies to keep the Store working (for example, remembering your cart), to understand how the Store is used, and, with your permission, for marketing. You can manage cookies through your browser settings or our cookie banner where shown.
How long we keep your information
We keep order information for as long as needed to fulfil your order and meet our legal, tax and accounting obligations. We delete or anonymise information we no longer need.
Your choices and rights
You can ask us to access, correct or delete the personal information we hold about you, or to stop sending you marketing. Email us at mymyafi@gmail.com and we'll respond within 30 days.
If you are in Australia and are not satisfied with our response to a privacy concern, you can contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au. In New Zealand, you can contact the Office of the Privacy Commissioner at privacy.org.nz.
Children
The Store is not intended for children under 16, and we don't knowingly collect their personal information.
Changes to this policy
We may update this policy from time to time. The latest version will always be on this page with the date it was last updated.
Contact us
Email: mymyafi@gmail.com
MIMI, Ho Chi Minh City, Vietnam